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Panasonic Leica DG Vario-Elmar 100-400mm f/4-6.3 Lens Announced

Panasonic has just announced a new lens at CES to compliment the LUMIX G range of cameras. This lens has the longest focal length available in the Panasonic Micro Four Thirds range at 200-800mm (35mm equivalent focal length).

Sony announce new 4K Handycam – FDR-AX53

Sony Electronics, a worldwide leader in digital imaging, has introduced its most advanced 4K Handycam camcorder to date, the new FDR-AX53 model.

Featuring a newly developed ZEISS Vario-Sonnar T lens and image sensor designed to optimize 4K recording as well as enhanced Balanced Optical SteadyShot image stabilization, Fast Intelligent AF and a new microphone structure ensuring high-quality […]

New Canon PowerShot, IXUS and Legria cameras announced at CES

CES never disappoints those awaiting the release of new photography gear, and this year has proved to be particularly exciting. We’ve seen some huge highlights from most of the big photography brands and Canon too announced some exciting new models to their compact and video line-up.

New Sony Action Cam Announced – HDRAS50

Sony have just announced the new HDRAS50 which will be joining their line-up of Action Cameras. This CES announcement is definitely a welcomed one, it boasts some of the biggest features found in an mid-level action camera.

New Olympus Tough TG-870 Announced

Olympus have just announced an all-around underwater camera packing the powerful combination of a 21mm ultra-wide angle 5x zoom lens, 180 degree tilt screen, Wi-Fi and GPS, with a high-resolution 920k dot LCD has brightness boosting function for outdoor daytime shooting.

Olympus M.Zuiko Digital ED 300mm F4.0 IS PRO Lens Announced

Olympus’ new professional super telephoto prime lens sets a new industry benchmark for image stabilisation performance and is the highest resolution Zuiko system lens ever produced for OM-D and PEN cameras.

Nikon D500 Announced – A New Flagship DX-Format DSLR

The D500 incorporates the same powerful 153-point AF system as the D5, ensuring precise subject acquisition even during high-speed continuous shooting at approximately 10fps. It supports 4K UHD movies, meeting the demands of multimedia professionals, while the new EXPEED 5 image-processing engine enables it to deliver high-quality images and movies and realises a wide sensitivity range from ISO 100 to 51200, expandable to Hi 5 (ISO 1640000 equivalent).

Nikon SB-5000 Announced – The first radio-controlled Speedlight

Designed with radio-controlled Advanced Wireless Lighting functionality and a cooling system that enables more than 100 continuous full-powered flashes, this Speedlight is a compelling addition to the Nikon eco-system.

Nikon SnapBridge Announced

Building on its heritage of pushing the envelope for innovation in the imaging field, Nikon has once more raised the bar, with the Bluetooth-powered connectivity of SnapBridge providing photographers with a wealth of convenient and connected services.

Nikon announce new 360 camera – the KeyMission 360

360 cameras are just starting to swell within the Australian market and it’s not surprising Nikon has jumped on this fast moving train. While it may not be surprising it’s definitely exciting as the new Nikon KeyMission 360 is not only small (unlike some 360 cameras on the market) its capable of shooting 4k video and it also takes on the technical excellence of optical and image processing that Nikon is known for.