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Panasonic announce 2 new Lenses

Panasonic Lumix G X Vario 35-100mm / F2.8 / POWER O.I.S. Featuring F2.8 Brightness at Entire Zoom Range

Crystallizing Panasonic’s optical technologies, the “X” lens features superb image rendering for lifelike textures, crisp edge-to-edge contrast, a unique Nano Surface Coating for minimal ghost and flare and natural atmospheres with remarkable transparency.

Panasonic’s Nano Surface Coating technology is […]

Introducing the new Fujifilm X100T

The Fujifilm X100 has undoubtedly been one of Australia’s favourite cameras since launch as it redefined photography and put the control back into the hands of the person using it. Fujifilm have now introduced an upgrade to the X100 series which boasts a lot of new features that will continue to put this camera in […]

The new Ricoh WG-M1 Action Camera!

GoPro has been the go to name for Action cameras since the phenomenon hit the market and Ricoh have set the challenge to try and draw some attention away from this huge brand with the announcement of their WG-M1.
This rugged looking camera packs a 14 Megapixel sensor and a wide-angle 180 degree f/2.8 lens to […]

Polaroid Socialmatic Instant Film Camera

Polaroid have always held a certain level of cool factor however this new release takes the cake!
Yesterday at Photo Kina in Cologne Germany Polaroid announced their new instant film camera the Socialmatic, however this camera has a few new quirks not seen in previous models.
Mood Assistant
Mood Assistant helps you find new followers thanks to the […]

NEW Olympus M.Zuiko 40-150mm PRO Telephoto Lens

Olympus Imaging Australia announced the launch of the new but long anticipated M.Zuiko Digital ED 40-150mm f2.8 PRO professional telephoto zoom lens.
The second, released lens in the M.Zuiko PRO category of professional lenses, the new M.Zuiko Digital ED 40-150mm f2.8 PRO boasts high optical performance, splash & dust proof construction and robustness, extremely high image […]

Flagship Olympus OM-D E-M1 Re-Launched

Olympus Imaging Australia has announced the re-launch of its multi award-winning OM-D E-M1 interchangeable lens camera with added professional-targeted features, as well as a new silver colour version.
Launched in September 2013, the flagship OM-D E-M1 has received numerous industry awards for its combination of high imaging performance, outstanding portability, and class-leading technologies such as its […]

Samsung NX1 Debut

Samsung’s NX1 camera is ready to capture life as it happens. Thanks to 205 phase-detection points and 209 contrast-detection points, the NX AF System III covers an incredible 90% of the sensor area. This super-wide AF area is superior to those in digital SLRs. With 15 frames-per-second (fps) capture speed, it can track and capture […]

Panasonic unveils the GM5 and LX100

Panasonic Lumix DMC-GM5
Yesterday Panasonic announced a new model to their G series cameras, the GM5. A compact system camera that really has taken into account what professionals are looking for in a secondary camera and also those people wanting the compact experience but don’t want to compromise on quality.
An electronic viewfinder with 100% coverage and […]

Canon Lens Announcements

Canon EF 24-105mm f/3.5-5.6 IS STM Lens
Lightweight and versatile, exercising your creativity has never been easier with the EF 24-105mm. Ideal for travelers, it features a lightweight body and Image Stabilisation technology so you can shoot a variety of scenarios in sharp quality whenever and wherever you are.
The Large 24-105mm, approximately 4.4x zoom range, gives […]

Here Are the 8 Must-Have Accessories for Your DSLR

When you enter the world of digital SLR photography, you find that there is a vast array of accessories at your disposal. It can be a bit overwhelming, especially when you’ve splashed out on hundreds or thousands of dollars to get the DSLR camera of your dreams. It’s easy to get carried away with all […]