Sony DSC-RX100 Mark III
One of Australia’s most favourite precision compact cameras has just had an upgrade – Introducing the Sony Cyber-shot DSC-RX100 m3. It’s predecessor the RX100 m2 is loved by photographers who value serious imaging and extreme portability and the new m3 encapsulates exactly those two standout reasons to buy plus a few extra added benefits to take your photography to the next level.
An eagerly awaited addition to the RX100m3 is its high-contrast retractable OLED Tru-Finder that offers bright, detailed viewing with the camera held to your eye. The viewfinder’s optical surfaces include a ZEISS T coating that dramatically reduces reflections and delivers exceptional corner to corner clarity. There’s also a handy eye sensor that automatically switches between viewfinder and monitor display.
From detail-packed stills to vibrant Full HD movies – everything’s beautifully clear thanks to the new camera’s 20.1 effective megapixel 1.0-type back-illuminated Exmor R CMOS image sensor. Offering excellent low-light sensitivity and low noise, the sensor is complemented by Sony’s latest-generation BIONZ X processing engine. Three times faster than its predecessor, it powers detail reproduction technology for natural reproduction of fine textures, diffraction reducing technology for enhanced quality at small apertures and area-specific noise reduction that maintains clarity in dimly-lit regions of indoor and night-time shots.
Brighter and wider than before, the ZEISS Vario-Sonnar T 24-70mm F1.8-2.8 lens captures everything from expansive landscapes to soulful portraits. Thanks to a large F2.8 maximum aperture at its telephoto end, subjects stand out crisply against smooth background bokeh.
Selfie fans will welcome the articulated 3.0-type Xtra Fine LCD that now flips up 180 degrees for effortless arms-length portraits and is also very useful for shooting from either high or low positions.
the RX100 III now supports the efficient XAVC S format. Based on the professional XAVC standard, it records stunning Full HD video footage at up to 50 Mbps with minimal artefacts and noise – even with busy, movement-packed scenes.
Handheld video footage is even more of a pleasure to watch with Intelligent Active Mode that minimises the effects of camera shake. Frame analysis technology and 5-axis stabilisation are combined for the first time in the RX100 series, ensuring steadier movies even when you’re walking along.
A newly-added 4K still image output allows photo viewing on 4K TVs. High-resolution images can be transferred via HDMI or Wi-Fi, with support for Triluminos Colour assuring opulent tones and textures on compatible BRAVIA TV models.
Making its debut in the RX100 family, PlayMemories Camera Apps boosts your photo experience with a growing range of free and paid-for apps. It’s easy to enhance your photography with a choice of creative effects and filters, utilities and more and the integrated NFC/ WiFi connectivity ensure quick connectivity to smartphones & tablets.
The Sony Cyber-shot DSC-RX100 m3 really is an amazing camera packed with a tonne of features to make your photos envied by others. The 20.1 effective megapixel 1.0-type back-illuminated Exmor R CMOS image sensor will give your photos an edge and you will be impressed when you see the clarity. This sensor is far larger than the sensor in a regular compact camera, it’s the key to breathtaking stills and video with beautiful background defocus effects.