Polaroid or Fujifilm Instax: Which Instant Camera for Me?


There’s nothing like the click and whir of an instant camera. Press the shutter button and you’ll enjoy a satisfying buzz as your film emerges from the camera. The results may not be as instantaneous as a compact camera, but instant cameras are in vogue once more thanks to their old-school ways and their vintage look. They’re also just great fun!

Following the advent of the digital camera, everyone predicted the instant camera’s imminent demise. But whether it’s the old-school novelty of it or simply that some of us miss holding a paper print in our hand, instant cameras are back with a vengeance and gaining in popularity too.

And with the instant camera comeback, we’re seeing a host of Polaroid cameras and Fujifilm Instax cameras hitting the market. But what’s the best instant camera brand to go for these days?

Polaroid vs Fujifilm Instax

In days old, Polaroid was synonymous with instant cameras and their photographs. But that’s just not the case today. Fujifilm has emerged with its competitive range of Instax cameras. Today they are some of the best instant cameras going around.

With the competition between brands, many people ask us which is better: Polaroid or Fujifilm Instax?

This answer, unsurprisingly, is that it depends. Just as DSLR cameras may not be worthwhile if you’re only wanting to take casual holiday or family snaps, so too do your needs and interests shape which instant camera would be better for you.


Fujifilm Instax

Fujifilm has created a reputation as the go-to brand for fun-loving instant cameras for the birthday party or wedding. Many Fujifilm Instax cameras, such as the Mini 90, have smaller business-card-sized prints (62×46 mm) ideal for the wallet insert or pin board display.

Fujifilm offers a large Instax range so you can choose between the simplest models or something more complex with plenty of added features. They are known for creating cameras that range from cute, easy-to-use designs through to professional, retro chic, making Fujifilm Instax one of the most popular instant camera brands around.

If you’re after something with a bit more bite, their advanced models offer features such as dual printing or high performance flash and macro modes, such as the Mini 90 or the Instax 300.

Today, many photography experts recommend Fujifilm Instax as the most popular and reliable instant camera model.

Instax film

Fujifilm Instax’s instant film have hit the mark for crisper, clearer shots while maintaining the vintage look we love so much in our instant photos. The film is predictable and reliable, meaning it will keep its relatively sharp quality over time.



There’s a lot to love about Polaroid, especially the role it played in the good old analogue days … Without this brand, we couldn’t ‘shake it like a Polaroid picture’, that’s for sure.

But today, Polaroid has lost some of its influence, pushed aside by the innovative Instax range. Still, the brand is making a comeback with a series of high tech instant cameras and a resurgent interest in its classic models.

While the Fujifilm Instax is great for fun-loving occasions, Polaroids are where instant photography gets serious. The newly-released Polaroid Snap features optional Instagram filters and a photo booth mode in which it takes six pictures in quick succession.

Polaroid’s models like the Snap or Pop ranges have a similar bubbly, fun design to FujiFilm’s Instax Mini 8 at an equally attractive price and come with enough features for the camera-happy snapper who’s looking for a simple instant camera designed to optimise enjoyment.

Polaroids are best for the artsy photography. Skip the birthday party – this is an instant camera you want to use on holiday or for your next photography project.

Polaroid film

Most Polaroid cameras embrace the ZINK® Zero Ink technology, which is smudge-proof and tear-resistant. As with all instant photographs, the image quality isn’t what you’ll get with photos from a DSLR. But that’s not exactly the point with instant cameras, is it?

Thanks to The Impossible Project, it’s now actually possible to keep using your outdated 80s Polaroid model – in new, original photographs as well. The Impossible Project offers a range of stylised photograph options, including black and white. But as with the ZINK prints, they’re on the pricey side.

Choosing Instant Cameras for Your Needs

Choosing the right instant camera depends on your price range and how you plan to use it. Someone looking for a polaroid camera for their child or to take on holiday (an instant camera makes a great addition to your travel kit) will prefer a different option to someone who wants one for professional purposes or to capture awesome moments at parties…

For Instagram-Worthy Pics: FujiFilm Instax Square


The FujiFilm Instax Square is a fantastic instant camera. It makes the perfect gift for that teenager who is obsessed with social media, due to its stylish square photo format; the 1:1 aspect ratio adds sophistication and style in spades.

With the Square SQ10, photos you’ve taken can be printed any time, as many times as you want – whatever works for you! Save your photos to the internal memory or storage media so that you can view them whenever you want, then print your favourites. It has great image effects too: filters, vignettes, brightness adjustment to name a few.

For Tech Buffs: Polaroid Snap Instant Digital Camera

Polaroid Snap Instant Digital Camera
The Polaroid Snap is the perfect marriage between retro instant photography and modern digital photography. The Polaroid Snap features a 3.5 inch touchscreen, and allows you to edit your images before printing.

You can print your photos on Zero ink paper, or connect it to your smartphone via Bluetooth. All your photos can be saved to a memory card.

It’s perfect for travel, print your photos and share them with people you meet on your adventure, and upload your favourites to social media. It’s the best of both worlds.

For Vintage Camera Lovers: Polaroid 600 Type 80s


If you’re after a Polaroid camera that harkens back to the days of classic instant photography, the refurbished Polaroid 600 is for you. This instant camera combines the classic 80s square box body with new technology like a frog tongue to shield photos as they exit the camera.

This camera is perfect for anyone who wants to reminisce or just getting started. It has an easy-to-use point and shoot style, with a fixed-focus lens. It also features simple controls for adjusting exposure levels, so you can get a brighter or darker image with ease.

For Instant Camera Beginners: Polaroid 300

Polaroid 300

The affordable Polaroid 300 is perfect for kids and beginners of any age. It comes in a range of colours, it’s lightweight, has fantastic image quality and an automatic flash so you can capture moments from day to night.

It’s easy to get the hang of, so, if you’re looking for an instant camera that will inspire you, or introduce your little one to photography, this camera is a great option.

The Polaroid 300 instant camera has four scene settings that can be selected through a dial on the top of the camera.

For Enthusiasts: Fujifilm Instax Mini 90 NEO

Fujifilm Instax Mini 90 NEO

The Instax Mini 90 NEO instant camera is great for photographers looking to up their instant photography game, packing a bunch of additional features that justify its value. From its high performance flash to its LCD display, it has plenty to offer an enthusiastic photographer.

For creative types, the Instax Mini 90 has several new technology modes for greater control and image quality, including macro mode, landscape mode, and “party mode”. Or experiment with its double exposure mode that exposes two images on one piece of film or the expert brightness control. Since you’ve only got one chance of getting it right, these are the kind of details you want in a camera.

It also looks retro-cool with an adorable retro-inspired design as well as a 60mm lens with zoom capability, which make it a fun camera to carry around and use. Another great feature is that it can be mounted on a tripod. FujiFilm is killing it in the instant camera category with its series of products, but the Instax Mini 90 could take the prize as best instant camera.

For Creatives: Lomography Lomo’Instant Camera

Lomography Lomo Instant Sanremo Camera

Although this post has focused on Polaroid and Fujifilm, the two dominant brands in the instant camera market, we’d be remiss not to mention Lomography. If you’re a fan of colourful filters and want to experiment artistically with your instant camera, a Lomography Lomo’Instant instant camera is an excellent choice. It not only looks cool, it produces impressive instant photos with the range of lenses and filters that come included.

With multiple manual shooting modes to choose from, it’s a great way to experiment with photography and add a little creative flair to your photography. It even comes with shooting technique cards to help you perfect your instant photography.

If you’re after the best instant cameras, you’ll find what you’re looking for in the Camera House online store. For more expert advice, visit us in store or learn more about all things photography on the Camera House blog.

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