Everything you need to know about the Sony Alpha 7 IV
The Sony Alpha 7 IV is a game-changer when it comes to mirrorless cameras. One of the most exciting camera releases of 2021, photography enthusiasts are on the edge of their seat in anticipation for this camera launch.
Fitted with improved colour reproduction accuracy and noise control, this device allows for razor-sharp details and premium quality with every image. Take advantage of the new imaging experience, powerful live-streaming functions and evolved movie technology in the high performing Sony Alpha 7 IV.
A true powerhouse device, the Sony Alpha 7 IV produces exceptional stills and video outcomes. Despite its extensive range of features, this device embodies an exceptional physical design. Presented in a compact, sleek body, this camera is easily transportable.
The placement of features have been carefully thought out in the new Sony Alpha 7 IV, such as the external mic input which has been conveniently located above where the vari screen folds out, ensuring no physical conflict. Additionally, the device has been equipped with a full-size HDMI and a PASM dial above a secondary dial for shooting mode selection, contributing to an overall smoother workflow with easier selection.
Looking to take your photography skills to the next level? The Sony Alpha 7 IV provides a smoother viewfinder image with enhanced details and minimal motion blur. Equipped with advanced technical capabilities, offered at an affordable price, it truly is no surprise that the Sony Alpha 7 IV has been so highly demanded.
Check out our favourite features in the Sony Alpha 7 IV
Live Streaming
Are you a content creator? Then you are guaranteed to love the powerful live-streaming features included in the new Sony Alpha 7 IV.
With no software installation required, the Sony Alpha 7 IV promotes simple use. Additionally, make use of the USB streaming option when the device is connected to a computer via a USB Cable. This camera takes quality and simplicity to the next level through its ability to capture and transmit audio, removing the need for a separate tabletop microphone.. Does it get any better than this?
Enhanced Video Capabilities
A step up from the Sony A7 Mark III, the Sony Alpha 7 IV has been equipped with 4K60P video recording capabilities, delivering top quality outcomes in all videography. Delivering 10 bit 422 as well as S cinetone and creative look allows for minimal processing. Experience advanced digital audio quality in this device with the inclusion of digital audio interface.
Do you struggle when manually focussing? Then the Sony Alpha 7 IV is the camera for you! Equipped with focus mapping for videography, you can experience exceptional results when shooting videography in various environments.
Auto-Focus System
The inclusion of real-time eye-AF for both human and animal, as well as bird-eye AF for video usage in the new Sony Alpha 7 IV allows for endless shooting possibilities. The auto-focus technical capabilities in this device are limitless, such as the inclusion of the 759 Phase-detect AF points covering 94% of the frame. Additionally, the camera delivers improved AF speed of up to 30% faster than previous models. You won’t find a more technically advanced device for a better price!
Stills Mode
Equipped with a 33 MP Exmor R CMOS sensor, improved colour accuracy and noise control, the Sony Alpha 7 IV is packed with advanced features, guaranteeing optimal image outcomes. Make the most of optimal flash exposure by simply adjusting the flash power using the face detection AF system. Promoting convenient use, users can control external flashes or wireless commander on MI shoe directly from the camera interface.
Enhanced Bluetooth Connectivity
Take advantage of Bluetooth auto-connect in the Sony Alpha 7 IV.. Accommodating for convenient use as the device maintains a continuous connection once connected. Even better, your mobile device will remain connected when the camera power is switched off. Adding to the advanced features presented in this device, users can pair their device with Sony’s imaging edge mobile app, allowing for greater control over the camera.
Recapping the Key Features of the Sony A7 IV
- 33 MP Exmor R CMOS Sensor
- Still/Movie/S&Q Dial
- A side-opening 3.0 type touch-sensitive vari-angle monitor
- Digital Audio Interface via MI Shoe
- Bluetooth Auto Connect
- 4K 60p recording in Super35 readout without pixel binning
Top Three Reasons Why We Know You’ll Love the Sony A7 IV
Packed with a range of advanced features, the Sony Alpha 7 IV raises the bar for mirrorless cameras. With outstanding operability and reliability it is no surprise that the Sony Alpha 7 IV has been a popular choice amongst users. Check out the top three reasons why we think you’ll love this device:
- Powerful Sensor and Processing Engine
- Flagship-Class Image Quality and Advanced AI based AF (still)
- Hybrid Still and Movie Camera with Outstanding Operability and Reliability
See The Camera House Video Review of the Sony Alpha 7 IV
Our resident camera expert Matt, take us through the most anticipated mirrorless camera launch of 2021. Watch Matt take you through the features and demonstrate the amazing capabilities! See the Sony A7 4 for yourself in the video below!
Our expert's opinion on the Sony A7 IV Compact Camera:
The Sony Alpha 7 IV sets the bar high in the mirrorless world. With its new 33 MP Exmor R sensor, this camera capture serious details in every shot. It is a hybrid still and movie camera with outstanding operability and reliability.
The live stream is a real possibility with the A7 Mark IV connection from the USB C to a computer you have automatic live stream capabilities to use his webcam live stream via Sony's edge app directs into YouTube or Facebook or other popular platforms can be achieved at 4K15P or full HD 60P. The ergonomic feel of the camera is much improved on the A7 mark IV taking its design again from flagship models such as A1 and I 7S mark 3. If you are a content creator interested in streaming and sharing your content online, this camera is perfect for you.
Visit Camera House to learn more about the Sony Alpha 7 IV and how it can boost your photography game
Still wanting to learn more about the Sony Alpha 7 IV specs? Then Camera House is here to help! Reach out to the Camera House team online or in-store for more guidance on the new Sony Alpha 7 IV. Not sure whether this is the right device for you? Chat to our friendly team for help in selecting which camera is the best fit for you! Don't forget to check out the range of E-Mount lenses for Sony to complete your kit! Invest in quality tripods, memory cards and camera batteries to ensure that your photography goes smoothly.
Take advantage of Camera House’s knowledgeable staff in-store and online and ask them which Camera is right for you! Check out our shipping information online and enjoy flat-rate delivery Australia-wide, or check out our store locator to visit a Camera House store near you. Shop the full range of Sony Cameras at Camera House today!
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