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What are Medium Format Cameras?

Everything you need to know about Medium Format Cameras

There’s no doubt that you’ve heard of the endless benefits that the use of a medium format camera can have on the outcome of your photography. We are going to  highlight some of the many reasons that they’re becoming so popular amongst professional photographers and those that have an eye for detail. 

You may be thinking ‘what are medium format cameras used for?’ Medium format cameras are a great investment for passionate photographers wanting to capture large images at a higher resolution than that of a standard frame. Commonly used amongst commercial photographers, these devices are equipped with advanced technology to ensure images maintain their high-quality throughout imagery edits. 

Top four reasons we think a medium format camera will up your photography game

  • Cropping flexibility
  • High resolution maintained when magnifying images 
  • Great colour reproduction
  • Compact and durable body design

Our picks of the best Medium Format Cameras

You are probably now asking yourself ‘so what is the best medium format camera’? This depends on your individual preferences for use.

Fujifilm GFX50S Mark II

Top three reasons we think you’ll love this camera:

  • Easy operability 
  • Fast and high-precision AF
  • Equipped with powerful in body image stabilisation and high-resolution 51.4 MP sensor

The Fujifilm GFX50S Mark II is known for its exceptional image quality across various environments, offering value to a range of photography. Featuring a 51.4MP sensor, the device is equipped with outstanding image-resolving power, while it also features a sensor 1.7 times larger than the surface of a regular camera, contributing to the outstanding image quality. The device works to accurately match the deep tonality and texture from shadows to highlights, creating the highest-quality photo representation. The Fujifilm GFX50S is a game changer when it comes to body image stabilisation, due to the inclusion of a 5-axis IBIS mechanism which provides up to 6.5 stops vibration. This technological advance is the highest that we have experienced in GFX System history, contributing to the cameras high performance in various shooting as it prevents camera shaking and works to minimise motion blur. 

We highly recommend the Fujifilm GFX50S for those wanting to achieve sensational image quality at a competitive price. The design of the camera promotes portability, assisting users in exploring the advanced image quality throughout a range of shooting fields. 

Fujifilm GFX 100

The Fujifilm GFX 100 is distinguishably known for its exceptional high resolution. This device has been carefully designed with advanced features to ensure users achieve true multimedia workflow in various settings. Equipped with a 102MP 43.8 x 32.9mm BSI CMOS sensor, the camera achieves advanced image quality when shooting with high sensitivity to a native ISO 12800. 

The Fujifilm GFX 100 has been designed with practicality and durability at top of mind. The device is sealed in 95 places to ensure that the camera is weather and dust resistant, so you can keep shooting in unique environments without stressing about damaging your device! The camera has been fitted out to allow users with endless variety in terms of film simulation modes, including replicated look of several Fujifilm types, such as Provia, Velvia, Astia, Classic Chrome, Pro Neg. High, Pro Neg. Standard, Eterna, Acros, Monochrome, and Sepia. The Fujifilm GFX 100 accounts for endless shooting possibilities by allowing users to incorporate their individual take on each photograph. 

Key features of the Fujifilm GFX 100:

  • Built in 5-Axis Sensor-Shift Image Stabilisation.
  • 3.76m- Point Autofocus System
  • UHD and DCI 4K Video Recording

Fujifilm GFX100S Body

Looking for a camera that excels in both photography and film? Look no further than the Fujifilm GFX100S. Equipped with a large format system that delivers smooth 4K/20P, assisting users in recording cinematic 4K/30p movies, while allowing for a sensational shallow depth-of-field, outstanding high-ISO performance and wide tonal graduation. 

Footage recording is a game changer in the new fujifilm GFX100S, featuring:

  • Recording at bit rates of 400Mbpsat, from 10-bit 4:2:0F- log internally with an SD card, to 12-bit 4:2:2 Pro Res RAW through the HDMI Port. 
  • Supports a 17:9 aspect ratio, frequently used in digital cinemas.
  • Compression Codecs such as H.264 and H.265 are available. 

The levels of innovation experienced within this camera are like we’ve never seen before. Presented in a portable and compact body, the device has been designed to be easily transportable without sacrificing technological performance.

Shop Camera House for the Perfect Selfie Camera

Although the advantages associated with the high-performing medium format camera are common to professional photographers, they are also a great addition to the amateur photographer. Here at Camera House, we understand that it can be difficult finding the perfect camera for your needs. That’s why we encourage you to reach out to one of our friendly members at Camera house, where we can assist you in selecting the best medium format camera for your individual photography needs and provide you with further medium format camera reviews!  


Take advantage of Camera House’s knowledgeable staff in-store and online and ask them which mirrorless camera is right for you! Check out our shipping information online and enjoy flat-rate delivery Australia-wide, or check out our store locator to visit a Camera House store near you.

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