Meet the Fujifilm X-T50: equipped with a 40.2 megapixel X-Trans™ CMOS 5 HR sensor and the latest X-Processor 5*, this camera delivers high image quality. Its compact and lightweight body, paired with the new Film Simulation dial, enhances ease of use and performance.

 *X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.

NEW Film Simulation Dial

Enhance your shots with the Fujifilm X-T50, featuring a Film Simulation dial for quick and easy colour adjustments directly from the top plate.

Up to 7 Stops IBIS

The Fujifilm X-T50, with a 5-axis in-body image stabilisation function, offers up to 7.0 stops, ideal for achieving high image quality in all situations.

X Processor 5

Experience enhanced performance with the Fujifilm X-T50, powered by the X-Processor 5*. This high-speed image processing engine delivers superior image quality.

Fujifilm X-T50

Available in Black, Silver & Charcoal

  • X-Trans CMOS 5 HR
  • High-Resolution 40.2MP BSI Imaging Sensor
  • X-Processor 5
  • Up to 7.0-Stop IBIS
  • Lightweight, High Performance.

The FUJINON XF16-50mmF2.8-4.8 R LM WR Lens


Your Everyday Lens

Discover the FUJINON XF16-50mmF2.8-4.8 R LM WR, your everyday lens that excels in every shooting situation, from landscapes to portraits, designed to stay constantly attached to your camera.


High Resolution Performance

Capture every detail with the FUJINON XF16-50mmF2.8-4.8 R LM WR, delivering high resolution performance throughout the zoom range, ideal for every shooting situation.

Rachel Claire | X-T50

X Lens XF16-50mm
F2.8-4.8 R LM WR

  • F2.8 – 4.8 aperture lens to suit a wide range of projects
  • High-speed and high-precision autofocus
  • Lightweight, compact, and portable design at only 240g
  • Dust and weather resistant structure, able to operate at -10°C.

Offering an immersive large format photography experience, FUJIFILM GFX100S II does not simply make images, it creates vivid memories of your favorite places in breathtaking detail.

The newly-developed large format sensor and latest imaging engine boost image quality and speed compared to the original GFX100S. Add powerful image stabilization into the camera’s compact body and it makes GFX100S II the ultimate photographic tool.

Russel Ord | GFX100S II

Fujifilm GFX100S II

  • Large format x 102MP x X-Processor 5
  • 7fps High-Speed Burst*
  • Up to 8.0 Stops of In-Body Image Stabilization
  • Film Simulation modes

*When mechanical shutter is selected

G Lens GF500MM F5.6

  • Super telephoto prime lens that can capture images up to 500mm (equivalent to 396mm in 35mm format)
  • Lightweight design and toughness, it makes all-day shooting possible
  • Powerful 6.0-stop image stabilisation performance
  • Fast and accurate autofocus with comfortable operation.