Australian Fashion Week is the biggest week of fashion in Australia's calendar! The event acts as a platform for local designers to showcase their latest designs. Fashion photography plays an important role in capturing the essence of fashion week and the designs.
In this blog post, our experts will share their essential tips and tricks to help you capture stunning shots during Australian Fashion Week.
What is fashion photography?
Fashion photography tends to focus on clothing and accessories to showcase them in interesting and creative ways. It is an essential part of the fashion industry, with two main areas; editorial and commercial. Editorial tends to be more creative and used in magazines, and other editorial platforms. Commercial photography on the other hand is used for advertisements, marketing campaigns, and commercial reasons.
Its important to capture clothing in a way that best showcases the garments to attract customers or convey the designer's message.
What are some key tips for capturing stunning fashion shots?
To capture engaging fashion shots, here are a few tips and tricks:
- Composition: use the rule of thirds to create an interesting arrangement of the image. For more, check out our blog on Our Favourite Photography Techniques.
- Angles: Adjust and play around with different angles when shooting to find unique focal points. Master angles by reading our blog posts, Understanding Focus Points and Understanding Depth of Field.
- Settings: Trial different camera settings to see what works best with your location and subjects. Learn more about ISO, Shutter Speeds, Camera Exposure, and White Balance on the Camera House blog.
- Tell a story: Create a narrative with your series of images to convey the message of the designs. This will create a more engaging and captivating series of photography.
What is the essential equipment for fashion photography?
Fashion photography has a number of essential pieces of equipment to help you take the perfect image. From cameras to lenses and lights, we’ve rounded up our top picks for fashion photography.
Cameras for fashion photography
The Fujifilm GFX50S Mark II w/ 35-70mm lens exhibits outstanding image-resolving power and captures every detail in crispness throughout the frame. The sensor has a surface area that is 1.7 times greater than a complete frame. The camera can achieve a high signal-to-noise ratio and a wide dynamic range.
The Sony A7 IV w/ 24-105mm f/4 G OSS Standard Zoom Lens Compact Camera also has an upgraded sensor that delivers photographers razor-sharp details in every shot thanks to increased colour reproduction accuracy and noise control. The A7 4's 120 FPS 3.68 million dots OLED quad VGA viewfinder is another impressive feature that produces an image that is smoother, more detailed, and has less motion blur.
Lenses for fashion photography
The Fujifilm GF 80mm F1.7 R WR Lens boasts a maximum aperture of F1.7 and has the quickest prime lens among FUJIFILM's G Mount lenses thanks to its large diameter autofocus (AF). It also provides photographers with more creative options with a GF80mmF1.7's wide aperture that produces the much-anticipated bokeh, which lends an attractive quality to every shot.
For the detail-oriented fashion photographers, the Sony 90mm f/2.8 Macro Lens is your best bet. This Sony lens, is one of the greatest macro lenses available, providing a reliable 1:1 magnification ratio. With the characteristics this incredible lens offers, getting up close and personal with your subjects is now possible when using the Sony 90mm f/2.8 Macro lens!
Other equipment for fashion photography
There is a range of other essential gear for fashion photography to help you capture the perfect shot! Tripods are a great accessory for precision and stability. Check out our wide range of lighting accessories, including diffusers, flashguns, and reflectors.
What are some common mistakes to avoid in fashion photography?
Poor composition, inappropriate lighting, and a lack of interaction with the models are all common fashion photography errors to avoid. To make sure that everyone is on the same page for your shoot, it's crucial to have a clear vision in mind and to share it with your team and models. A run sheet or conversation in the pre-production stage of shooting is a great place to start!
Shop cameras, lenses and photography equipment for fashion photography
Take advantage of Camera House’s knowledgeable staff in-store and online and ask them which camera equipment is perfect for Australian Fashion Week! Check out our shipping information online and enjoy flat-rate delivery Australia-wide, or check out our store locator to visit a Camera House store near you.
