X Series

COMPACT AND LIGHTWEIGHT

Thanks to Fujifilm’s innovative technology, the X Series combines mobility with creative freedom — so you never miss a moment. With a wide range of models and lenses, there’s an X Series setup for every style of photography, from passionate beginners to seasoned pros.

Capture your world with Fujifilm X Series.

*Purchase any Fujifilm digital camera, lens or pair of binoculars between the 3rd - 31st October 2025 from a participating Camera House store nationally or online for your chance to WIN!

First Prize - Economy flights to Tokyo, accommodation for 2 people for 7 nights up to $12,000 AUD.
Second Prize - $2,000 prepaid Visa debit card.
Third Prize - $1,000. prepaid Visa debit card. 

T&Cs apply. AU res 18+. Ends: 11:59pm AEDT on 31/10/25. Limit 1 entry p/transaction. Keep receipt/s. NSW TP/02506. ACT TP25/02381. SA T25/1803.

GFX System

MORE THAN FULL FRAME

With a sensor nearly 1.7x larger than full-frame, the Fujifilm GFX unlocks extraordinary resolution, stunning detail, and rich tonality. Paired with FUJINON GF lenses and Fujifilm’s renowned imaging technology, the GFX system delivers the clarity and versatility professionals demand — from breathtaking landscapes to high-end commercial work.

Discover the power of large format and create images that truly stand apart.

Binoculars

EXPERIENCE A LEGACY OF LEGENDARY OPTICS

For decades, Fujinon binoculars have been the trusted choice of astronomers, maritime professionals, and visual experts worldwide. Renowned for their exceptional optical clarity, rugged build, and advanced image stabilization, Fujinon delivers a viewing experience like no other. From stargazing to open-sea navigation, these binoculars bring the world closer — with precision, detail, and reliability you can depend on.

See farther. See clearer. See with Fujinon.