Capture the shots you want, the way you want them, with a push of a button on the A10. With its 16.1-megapixel image sensor, 5x optical zoom and an array of intelligent features, the A10 puts the thrill and joy of photography right at your fingertips. A perfect blend of fun and functionality, the A10 is the ideal first digital camera for anyone and every occasion. The A10 is all about ease: just point, shoot and enjoy great photos and videos. Its Scene Auto selector automatically selects the appropriate setting to create picture-perfect photographs. The A10 also comes with a 5x optical zoom lens to ensure that you are never too far away from your shot. For remembering those special moments, simply press the Movie-record button to capture your loved ones in videos with a resolution of HD 720p. Add a dash of artistic flair to your pictures during or after shooting with the A10’s wide selection of special and quick effects. The new Mirror effect also allows you to get creative with composition so you can create photographs that are truly one-of-a-kind. Lightweight and easy to operate, the A10 measures just 28.9mm in thickness and weighs approximately 160g (including battery and memory card). With 4 colours to choose from, this camera also makes for the perfect accessory for every lifestyle. The A10 is powered by AA batteries that are readily available everywhere, so you will never miss out on capturing a moment wherever you are.